This is what set us apart from the competition: Erase.bg is completely free to use We had all the assets ready: Our story, an amazing video, an eye-catching GIF as the icon, and of course an impeccable product that we had perfected over the last couple of years. We knew everyone who was an active PH user in the company and told them about what we expected from this launch. This was the time to get our whole company excited about the launch. Huge shoutout to Aditya! 1 Week Before Launch They deleted our listing so we could launch it again on the correct date.
Thankfully, the community managers of Product Hunt were kind enough to help us out with this when I explained the whole matter to them. Naturally, our product went out in the open 2 weeks ahead of the schedule when it wasn’t even completely ready. In doing so, I had scheduled the launch at a random date (6th October) and then I forgot about it. I wanted to do a dry run and see how the process is and what all assets will be needed. I had never done a Product Hunt launch myself. We started doing this almost a month before the launch day. Getting the product ready, finding influential PH users within our 200+ people company, introducing PH to the rest of the company so that we can have more genuine users to support us during our launch day. There were a whole bunch of things that we needed to do before the launch. Once we had achieved this, we decided to launch Erase.bg on 20th October’21 which also happened to be the Anniversary of Fynd. However, user behavior on the website suggested that most people who visited our website just wanted to do 1 thing - Erase the background from their images.Īnd thus started our journey to get rid of all the clutter and make it easier for the user to get a transparent background on their images. Erasing background, adding different colors to the background, resizing the images, erasing certain sections of the image, etc.
There are a few things you need in order to have a successful launch on Product Hunt:
#Product hunt topics how to#
How to have a successful launch on Product Hunt? Getting at least into the top 15 products of the day was a non-negotiable because otherwise, your product isn’t even searchable on Product Hunt.
Although we were really hoping to make it to the top 5 products of the day, we had no way to know how the audience would receive us. Our goal with Product Hunt was to get in front of a large global audience. have had successful launches on Product Hunt and got a great head start. It’s where all the tech enthusiasts gather to be the first to try out interesting internet products and share them with the rest of the world.Ī lot of amazing products such as Houseparty, Robinhood, Periscope, etc. Product Hunt is a platform to geek out on amazing tech products that surface on the internet on a daily basis. We made a few mistakes then spoke to the right people, strategized, and finally pulled it off! What is Product Hunt? The road to product hunt success had its fair share of blocks & bumps. We gained massive visibility which resulted in more than 6x increase in erase.bg web traffic and 9x increase in the images processed. Securing top positions in all categories i.e product of the day, week & month. In October’21 Erase.bg made a big splash on the international product listing portal, product hunt.
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